As a Product Design lead, I oversaw the visioning and redesign of Figma’s billing model, a top customer complaint.
This work became the #1 company priority unblocking Figma’s IPO. I led design strategy across the design org to execute this vision.
I gained executive buy-in through experiments and sprints to prioritize long term revenue versus short term quick wins; rebuilding customer trust with cost transparency.
Establishing a new Monetization org and generating ~$1.28 billion in sustainable revenue.
At Proteus, I led the EPD org to redesign their existing product, launching a new digital oncology medicine product line in partnership with it’s C-suite & clinical teams.
Launched MVP & secured funding with visiontype.
Elevated design within the org & established behavior change engagement framework.